There was a month many years ago that was entitled "MAKING MUSIC". And until a few years ago the weekly "culture" Music of the Republic went boldly entitled "MUSIC". Both magazines
rode the attempt to serve as a useful information and on the other hand, the needs of the trends dictated by the markets.
Nothing new. Unless it is an initiative of a patron of the arts, generally a Editorial journalistic determines its feasibility as, for example, in agreements on distribution and advertising desumnibile proposal from the journal, the editorial staff by leading from the public that it intends to intercept.
A magazine, as well as a book or a CD in the same way products are designed to be marketed, to be sold with a sensibility more biased towards the support to the content conveyed.
E 'for qusto kind of reality that surround us are all about product / market, consumed by the market / product.
This means that customers, ie us, we became attracted to the value of the switch to performance "art" with which the companies urge consumers to buy the product.
If the media qualifies as a product from which to derive profits on an industrial scale, the proposal is excluded from the production process.
But the chain described above, from approx. two decades has shown all the weaknesses of the system and is paying the costs of its hard battles. Also because the culture industry rather than to assess the potential of the Internet, his avowed enemy, has tried and continues to fight, ignoring the roots compartamntali that the network has developed in society and in recent generations.
del'anno beginning immediately after the last edition of San Remo, thanks to the participation of the Afterworld event with the DC "The country is real," began a discussion among all stakeholders in the context of Italian music on the theme of crisis and record solutions to overcome it.
The debate was sponsored by at random "XL", the magazine that has replaced the "Music".
I say is no coincidence that the magazine protects the idea or rather the association between the concept of Music and the industrial product.
As if the effects of communication through performance art had a duty to be conveyed, organized, filtered entitled've authorized only by the culture industry.
deligittimare do not mean the meaning and weight, it is important in the history of publishing, but logical in the light of recent production and distribution of music making these claims sound anachronistic, if not arrogant.
offer computer technology and then the network broke the principles of addiction that forced the viewer to buy discs of recorded music.
The advent of software for sharing media files have introduced the habit to take music, movies and software as if the community involved in the process put "clear" a shelf of artistic license in his possession.
But the network with the most popular social network and low production costs associated with the multimedia PC introduced by the public, eager to get known through the artistic languages. the practice of independent production and distribution, quickly enough.
The network has also enabled more to those in the past has tried to promote it with live concerts and the promotion of the cd for free download.
must have been evidence, or even provocation, but they have made possible the alternative that some suffer from fiscal constraints and bureaucratic imposts of every kind.
Summing up, I can only say that the decline in venditw of recorded music in the so-called "popular music" (NNO are updated for the classical and opera) has not, however, many facts in the request for listening rather has increased thanks to the availability of portable electrical apparatus such as I-pod or I-phone.
The problem I believe lies in the skills crisis in the role of talent scout if this still exists in the structural crisis of Luigi in which to make music that is music nno evening entertainment including a beer and a sandwich plate.
Choices corporate culture real, that is. Type the 100/150 local deals in different areas of a city of one million people can sleep for a week or more groups of all kinds to gain experience on stage TRUE, moving away from the heinous rituals of TV.
development of access networks (transport and parking) with 24 to 24 hours, policies to encourage the opening up of local and cultural associations.
Development of local media and Internet culture among the citizens.
Museums / laboratories for the production of consciousness and knowledge.
The network is also just a real place, not just half.
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